Hammacher Schlemmer is utilizing Scene7 On-Demand (S7OD), a hosted self-serve rich media platform, to drive revenues by adding dynamic sizing, zoom and online catalogs to its e-commerce site.  “We’ve had dynamic sizing and zoom across our entire site over four years now. Scene7’s approach to dynamic imaging using single URL strings is genius.  It allows my web team full flexibility to generate any size or format automatically.”  Dynamic sizing uses URL calls to convert on-the-fly master imagery into the right format, size or crop, enabling Hammacher Schlemmer’s web team to achieve consistent, high quality imaging across its website based on established standards.  Image production is dramatically streamlined as new product imagery is added to the site or web pages are redesigned.

Recently, Hammacher Schlemmer moved to Scene7 On-Demand Rich Media platform because it afforded immediate access to Scene7’s expanded rich media capabilities and its all-inclusive 24x7 managed services. Hammacher Schlemmer originally out-sourced its online catalog production to a third party vendor.  Because of costs and lack of control over the quality and publishing schedule,  Hammacher Schlemmer moved to in-house publishing of its eCatalogs using Scene7 On-Demand. “Moving to Scene7’s on-demand ASP platform was an easy decision with our small web staff.  We could simply log on and go.  Scene7 has a been a great vendor to work with, especially because of the 24x7 account support and attention,” states Dayna Bateman, Director, Internet Marketing.

Results
“Our customers love the flash-based interactivity – as evidenced by stronger conversion rates versus regular site shoppers.  With Scene7, we are now able to create an online version for every print catalog issue, increasing our output by 300%, by creating our own e-catalogs in-house,” states Dayna Bateman, Director, Internet Marketing. Since implementing Scene7 On-Demand to add dynamic sizing, zoom and online catalogs to its e-commerce site, Hammacher Schlemmer has reduced time & costs related to content publishing by 66%. Dynamic sizing uses URL calls to  convert on-the-fly master imagery into the right format, size or crop, enabling Hammacher Schlemmer’s web team to achieve consistent, high quality imaging across its website based on established standards.  Image production is dramatically streamlined as new product imagery is added to the site or web pages are redesigned.

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