enavia.com, a leading Denmark-based consumer electronics retailer targeting end consumers, businesses & government is using Scene7 On-Demand (S7OD), a hosted self-serve rich media platform, to drive revenues using dynamic image zoom, sizing, templating and other rich media on its newly launched business to consumer website. enavia needed to choose a solution that could easily manage and streamline large volumes of content updates to its website. “With Scene7’s highly-scalable infrastructure, we can cost-effectively add dynamic zoom and sizing to over 20,000 different products”, said Dean Nielson, CEO of enavia.com. “Only Scene7 met all current and future rich media requirements for our online businesses.  Scene7 offered the broadest feature set including dynamic zoom, sizing, online catalogs, and templating -- all accessible through an on-demand self-service platform.  We wanted our new business to consumer site to surpass anything available online today in Denmark—thus, we made utilizing Scene7 a requirement at launch.” Using Scene7 dynamic sizing, all image sizes including zoom can be dynamically created from the original high resolution master imagery, eliminating the need for any manual production work.  Dynamic templating allows any data-driven information such as pricing to be automatically overlaid on to any dynamically sized image. enavia.com is utilizing these Scene7 capabilities to generate in real-time five different sizes per SKU and apply up to date pricing based on customer profiles.

Results
Recent results since launch are exceeding expectations by 100%. Dynamic zoom enhances the total shopping experience by providing superior rich viewing details never before available in Denmark.  With Scene7’s dynamic templating, we can instantly change pricing on our site saving us considerable production time and cost,” said Dean Nielson, CEO of enavia.com. enavia.com plans to utilize more of Scene7 capabilities such as eCatalog and personalization in the future.

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