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 Industry: Gifts & Toys Solution: Dynamic Imaging 
Challenges:
Delightful Deliveries, the leading Gift Basket web site offers unique gift items, such as corporate gift baskets, gourmet food items, and delicious deserts, to thousands of customers worldwide. As a pure internet retailer, Delightful Deliveries understands the importance of providing a seamless, visually engaging online experience to its customers. Delightful Deliveries was seeking a solution that would improve the visual representation of its product line, streamline the management and production of this digital imagery, and improve website performance for its low-bandwidth customers. Best Practices:
Delightful Deliveries implemented Scene7’s Dynamic Imaging solution to automatically generate optimized imagery and navigational elements for its e-commerce website. The company has added Scene7’s zoom to enhance the visualization of its product line, in order to provide customers with the visual information needed to make a purchase decision, and reduce the rate of returns. Scene7’s Dynamic Imaging allows customers to zoom quickly and interactively on high-resolution product details providing enhanced visual information and an interactive shopping experience. Showing visual details of Delightful Deliveries’ unique gift items, such as corporate gift baskets, gourmet food items, and delicious deserts, is helping differentiate the retailer from its competition. “We sell many similar products to our competitors and having a better visual representation of the item can be the single difference between a sale and a lost opportunity,” said Eric Lituchy, President of Delightful Deliveries. Scene7’s rich media platform dynamically generates and delivers unlimited derivatives from high quality single master images, allowing companies to speed time to market and drastically reduce image production costs. These image derivatives are optimized to ensure the fastest delivery regardless of the customers’ bandwidth, preserving image quality while improving site performance for those customers with slow connection speeds. In addition, Scene7’s Dynamic Imaging is also enabling Delightful Deliveries to reduce its image production and publishing costs by centralizing its image management and production into one location and making it easier for Delightful Deliveries to work with images supplied from vendors and partners. Scene7’s Dynamic Imaging enables the Delightful Deliveries web production team to automatically re-purpose desired imagery optimized for improved website performance. This reduces the overall number of images under management, and allows Delightful Deliveries to keep website imagery fresh and up-to-date, without manual processes, greatly reducing the associated time and costs. Results: Scene7’s Dynamic Imaging solution is directly contributing to and increase in revenues of over 90%, a reduction in returns of 10%, and a reduction in overall production time and costs of over 50%. In addition, Scene7’s dynamic imaging has significantly improved website performance over 20%, while giving Delightful Deliveries customers enhanced visual information to help drive a purchase decision. Dynamically re-purposing imagery in different sizes has resulted in significant web production time and cost savings, and has enabled Delightful Deliveries to focus on bringing an enhanced shopping experience for its customers. “Since implementing Scene7’s Zoom, our customers can now see for the first time the visual details and quality features of our product line, directly contributing to an increase in sales of over 90%, while reducing returns by 10%,” said Lituchy. “We’ve also noted improvements in performance of over 20% – making it easier for customers who don’t yet have broadband to shop on our site, and because Scene7 can automatically re-size and optimize the images from single masters, we only have to worry about getting a single high-quality image from our partners. This has reduced the number of images under management, resulting in time and costs reductions of over 50%.” To Clients Overview  |
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