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Industry: Apparel & Accessories, International Solution: Asset Management, Dynamic Imaging  Challenges:
BRANDS-PARADISE is the world's first Online Factory Outlet Centre and an online destination for people who enjoy buying top-quality, branded products and unique fashion combinations at greatly reduced prices in a highly-exclusive atmosphere. Brands sold on Brandsparadise.com range from lifestyle and leisure through to premium and luxury brands. Brandsparadise.com went online in July 2009. Best Practices: BRANDS PARADISE makes it easy and enjoyable to shop for and order premium merchandise by the hottest brand manufacturers around the clock from the comfort of your home. To establish a high-end online shopping experience consistent with the premium brands and merchandise it sells, BRANDS-PARADISE turned to Adobe Scene7 to help it improve visual merchandising on its site while reducing costs associated with managing, hosting and publishing product imagery. Prior to Scene7, BRANDS-PARADISE back-office process required time-intensive creation, management and archiving of every product shot, which was cumbersome and costly, and did not afford the company the ability to offer rich viewing on its site. BRANDS-PARADISE photographer would take the product shots, edit them, load them onto its FTP server and then the company's content manager had to download them, edit and name them. The IT department had to then load the images onto its image server which occupied a huge amount of server space. "We wanted to make our image management more efficient and thus less expensive to manage. We chose the Adobe Scene7 solution because it was the best platform on the market and met our requirements exactly: it had everything in it necessary for professional image management, is easy to use and less expensive than trying to do it ourselves. Today, our photographer can load the images directly to the Scene7 server, IT runs a script to name them all correctly and the job is done. This automation makes the operation much more efficient, as well as reduces demand on our own IT infrastructure, thereby reducing the risk of server failure – an additional reason for using Adobe Scene7," explained Ferenc Laban, Head of IT of BRANDS-PARADISE. Apart from the cost-driven motivation for the implementation, BRANDS-PARADISE also wanted to improve the online shopping experience of its fashion portal. "We are selling high-end designer-wear in our Online Fashion Outlet Centre and customer expectations are high. First-class visual merchandising is a critical success factor. High-resolution images with a high level of zoom functionality are probably the most important factor in positively influencing the purchase decision," surmised Laban. By leveraging Scene7 Dynamic Imaging, BRANDS-PARADISE is able to automatically generate any number of image variations from single high-resolution images and image commands to offer shoppers multiple product views with the ability to interactively zoom in and pan on details either in an embedded view on the product detail page or by selecting a larger modal layer pop-up view with interactive zoom and alternate views. Additionally, BRANDS-PARADISE is optimizing Scene7's data-driven templating capabilities on its category page to dynamically display the various discounts offered on each product. "Scene7 is a highly flexible and scalable tool which makes it ideal for burgeoning businesses such as ours," added Laban. "There are many facets to the platform from zoom and dynamic imaging to 360-degree spin, online catalogues, e-videos, web-to-print solutions and visual configurators, which were very important to us as these offer the scalability and the security to meet the growing demands of our business." Results: BRANDS-PARADISE is delighted with the success of the Adobe Scene7 rich media platform. In a recent survey, 90% of its customers said they were happy with the level of zoom on its products; and in total customer satisfaction increased by 40%. "Thanks to Scene7 we have halved our production costs and reduced our overall image management costs by 90%; plus since we started working with Adobe Scene7, sales volume have doubled!" stated Ferenc Laban, Head of IT of Brandsparadise.com. "Furthermore, our employees really like working with the Scene7 tools. Training was hardly necessary as the tools are intuitive and easy to comprehend, and the results are always excellent! We are also highly satisfied with the support of the Scene7 technical services team." About Adobe Scene7 The Adobe Scene7 hosted media platform is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy’s, Amazon, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands’ End, Blockbuster, Williams-Sonoma and Levi Strauss & Co. For more information about the Adobe Scene7 cross-media platform, visit www.scene7.com. About www.brandsparadise.com BRANDS-PARADISE is the world's first Online Factory Outlet Center. This e-commerce platform offers exclusive fashion and accessories from premium brand manufacturers at greatly reduced prices. BRANDS-PARADISE has a wide variety of brands from lifestyle and leisure brands up to premium and luxury brands. The outlet offers products from last year's fashion collections as well as surplus stock at a price reduction of 30 to 70 %. The online platform is centered around its premium presentation of the brands. The "shop-in-shop" concept allows for the brands to present their respective philosophy and image in a unique surrounding. BRANDS-PARADISE does not see brands as mere short-term suppliers of goods but as valuable partners for long-term cooperation Brands-Paradise is run and managed by FOC World AG, located in Zurich, Switzerland. At present, the company has a staff of 8 employees in the departments Purchasing, Marketing, Programming, Design and Sales. The company’s managing directors are Daniel Markus Kolliver (CFO) and Robert Leonhardt (CEO). |
“Thanks to Scene7 we have halved our production costs and reduced our overall image management costs by 90%; plus since we started working with Adobe Scene7, sales volume have doubled! Furthermore, our employees really like working with the Scene7 tools. Training was hardly necessary as the tools are intuitive and easy to comprehend, and the results are always excellent! We are also highly satisfied with the support of the Scene7 technical services team.” |
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