     |
|
|
Industry: Apparel & Accessories, Shoes Solution: Dynamic Imaging, Media Portal  Challenges:
RUNNERS POINT is Germany’s leading specialty retailer for running, sports and walking shoes, as well as running accessories and clothing. Customers value RUNNERS POINT for its highly trained store employees, who are sports enthusiasts themselves. RUNNERS POINT is now bringing its passion for running to its websites – www.runnerspoint.de in Germany and www.runnerspoint.at in Austria – and the company expects online revenue will soon exceed in-store sales. RUNNERS POINT sells globally famous brand names as well as its own private-label products, and also operates stores under the Sidestep and Run2 names in Germany, Austria and The Netherlands. Best Practices:
Running enthusiasts care deeply about the details of shoes and accessories, making online sales a challenge given that customers can't hold products in their hands. RUNNERS POINT uses Adobe Scene7 to bridge the gap with dynamic zoom – providing customers one-click access to large, high-resolution images. Scene7’s online image management system replaced a cumbersome in-house image library at RUNNERS POINT, eliminating the need to manually resize and reformat images. Results: RUNNERS POINT reports increased efficiency in image management, reduced support costs and increased customer satisfaction. "RUNNERS POINT is meeting and exceeding goals for online revenue growth. Providing more detailed products images to customers through Adobe Scene7 is part of our success," said Klaus Dähn, Director of Online Sales for RUNNERS POINT. "Scene7 is also speeding up work flow, because our marketing team is spending less time creating and managing images. This gives us an important competitive edge, because we want to be first in presenting new products to customers. "What's more, RUNNERS POINT is only beginning to tap the 'Software-as-a-Service' power of Scene7," Dähn added. "We are now working to add 360-degree spin to product images, a compelling feature that RUNNERS POINT could not afford to develop internally. Retailing is a marathon, and we expect Scene7 will help us stay at the front of the pack." |
