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 Industry: Apparel & Accessories, Furnishings & Decor Solution: Dynamic Imaging, eCatalogs 
Challenges:
REDCATS USA, a PPR Company, boasts a stable of world-renowned home shopping brands, leaders in their respective markets, as Chadwick’s, Lerner Catalog, Jessica London, Lane Bryant Catalog, Roaman’s, KingSize, BrylaneHome, BrylaneHome Kitchen, BrylaneHome Wishes, and La Redoute USA. Thanks to this brand line-up, Redcats USA covers a wide range of merchandise categories, from personal apparel, home and lifestyle and leisure accessories to gifts for all the family. REDCATS is the world’s third largest home shopping company, with 17 brands in 18 countries and a staff of over 19,000 associates. Best Practices:
“Redcats USA required an in-house solution to streamline the production process and control costs that would allow us to host all of our images and catalog pages, enable us to self-publish all of our online catalogs, and gives us the option to eventually bring the entire platform in-house,” said Alex Betancur, Senior Vice President Online Technology, Redcats USA. Redcats USA chose Scene7’s hosted self-service eCatalog solution as the ideal long-term answer. Redcats USA had been working with Scene7 for the last five years and the collaboration, based on Dynamic Imaging Software solution, including zoom and re-sizing, was conclusive. Scene7’s flexible deployment options – full-service, self-service ASP or in-house license – provided Redcats USA with the flexibility it was looking for. “What attracted us to Scene7 was the fact that they are a software company who has built a solid platform, not just a services-only company,” continued Betancur. “They operate from the delivery of our initial eCatalogs to the training of our in-house production staff; the Scene7 team was completely focused on our success.” Scene7 offers the only end-to-end eCatalog solution to allow companies to easily and cost-effectively create enhanced web versions of existing printed marketing materials – driving multi-channel sales. Said Betancur, “We’re always looking for new and innovative ways to distribute our catalogs, and Scene7 provides us with the ability to create smaller, mini versions of our catalogs, as well as segment and deliver personalized versions. Scene7 is the solution that allows our teams to create hundreds of catalogs at one time, as well as dynamically produce specialized versions of these catalogs.” Results: Scene7’s easy-to-use browser-based production tools allow Redcats USA to create eCatalogs for its retail websites in multiple languages, minimizing the training time of Redcats USA’s production teams, and speeding time to market. Scene7’s automated production tools enable Redcats USA to expand the use of their print catalogs beyond the basic online version on the website. With 22 eCatalogs across 8 brands currently deployed in the US, Redcats USA is looking to expand the use of Scene7 to other regions in the near future. To Clients Overview  |
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