Best Practices:
By using Scene7’s eCatalog solution, New Orleans Marketing and Tourism Corporation is able to further promote New Orleans as a leisure travel destination spot by making its City Guide available online.  Scene7’s eCatalog solution enables visitors to NewOrleansOnline.com to browse page by page through an interactive version of the City Guide brochure, zoom in on the rich imagery and narrative, search for specific words or references, and jump to a section from the table of contents or from a drop-down menu. The online brochure also allows users to view all pages as thumbnails, mark items of interest by applying interactive sticky notes and email the e-brochure to friends, as well as immediately download valuable coupons and order a printed version. Scene7 offers the only end-to-end eCatalog solution to easily and cost-effectively create an enhanced Web version of existing printed marketing materials – driving multi-channel sales. Whether Scene7 clients use its self-service or full-service option, they benefit from the dynamic assembly of pages into a fully-configurable eCatalog, which makes updating and repurposing of pages easy to control.

Results:
“In the post-Katrina world, every marketing dollar counts, so we had to look at ways to stretch and maximize our budget and investments. Scene7’s eCatalog solution not only offered a great interactive design and complete solution, it also gave us added functionality and an engaging way to promote New Orleans through an economical and fun medium. Our online City Guide will not replace the print version, however, the two are very complementary to each other, and it is essential to have both,” said Nathan Williams, director of Marketing for New Orleans Marketing and Tourism Corporation.

New Orleans Marketing and Tourism Corporation estimates that at least 10 percent of total inquiries are using the interactive version of the City Guide versus the print.

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