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 Industry: Apparel & Accessories, International Solution: Dynamic Imaging 
Challenges:
Mothercare, a global specialty retailer in business for over 40 years, is a recognized leader in providing home and travel products, toys, and clothing to help families care for their children, from birth to 8 years old. Based in the UK, Mothercare operates over 230 retail stores in the UK and over 260 retail stores in 33 countries, primarily in Europe, the Middle East and the Far East. Mothercare Direct comprises the mail order catalogue and mothercare.com, the shopping and information web site that provides access to a wealth of information for mothers-to-be and parents of young children on a range of topics, including pregnancy and childcare. Best Practices:
On the Mothercare website, Scene7’s dynamic zoom enables customers to select products and zoom in to see the fine details, providing them with the visual information needed to help drive a purchase decision. Scene7’s dynamic re-sizing helps to streamline Mothercare’s current image production processes. Scene7 dynamically generates unlimited image derivatives from single master images, greatly reducing associated time and costs, and providing Mothercare with an automated process for updating content to its e-commerce website. Mothercare also plans to add Scene7’s eCatalog solution to its website in the near future. Results: Scene7’s Dynamic Imaging solution is driving online revenues for mothercare.com while streamlining its overall image production process and reducing associated time and costs. “Our goal at Mothercare is to provide the best possible shopping experience for our customers,” said Tim Curtis, Head of Mothercare Direct. “Scene7 gives us the ability to exploit our catalogue photography to offer our online customers the highest quality zoom images – which should make it easier for them to buy. In addition, Scene7’s dynamic re-sizing capabilities are helping us streamline our internal production processes thereby reducing cost and time-to-market. Scene7’s hosted ASP network provides us with the tools we need without having to make significant IT investments.” To Clients Overview  |
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