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Industry: Electronics, International Solution: Asset Management, Dynamic Imaging, eVideo  Challenges:
MEDION Electronics is a leading German-based retailer of consumer electronics with global distribution in Europe, Asia-Pacific and the United States. As part of the introduction of a new e-Commerce platform, MEDION wanted to improve the presentation of their products through the use of rich media. At the same time, it also wished to simplify the administration and publishing of their product imagery and videos. In addition, rich media viewers for zoom and spin as well as the video player needed to be modified to fit the MEDION corporate design. Best Practices: Within a short, two-month timeframe, the Adobe Scene7 solution was successfully integrated with the MEDION's eCommerce system and the MEDION team trained on using the platform. Adobe Scene7 was able to fulfil all the necessary requirements of the project with implementation support from IT solutions provider Getit. The Adobe Scene7 rich media platform dynamically generates all image sizes (thumbnails, category, list, shopping basket as well as product detail shots) from one single master image. All imagery is delivered on-demand resulting in significant time savings, reduced production costs and a quicker implementation. MEDION has significantly improved product presentation with Adobe Scene7 zoom viewers that are embedded in the product detail pages, which enable customers to see every product in great detail, as well as view alternate images. Also, pre-defined zoom views known as “hot spots” enable MEDION to point out important product features making the product imagery an even more valuable sales aid. Product features and views that remain hidden in standard product shots can now be seen using Adobe Scene7 360 degree spin; and further information is also provided via product videos hosted and served by Adobe Scene7. These detailed views and videos enhance MEDION's overall online experience and have eliminated the need for customers to download datasheets. Additionally, using the Adobe Scene7 Media Portal, an add-on module to the platform, MEDION can centrally administer all the assets while enabling marketing and product managers to individually organise their own sections. This has provided enormous time savings as assets no longer have to be managed on an individual basis. Also, assets are available more quickly as suppliers are able to upload directly to the Adobe Scene7 platform through an easy-to-use self-serve interface. Results: "We specifically selected the Adobe Scene7 solution for our new Web-Shop to achieve a realistic and engaging shopping experience for our customers. Simultaneously we were also able to streamline our internal processes – what more could we wish for?!" said Stefan Metzger, Head of eCommerce at MEDION AG. The Adobe Scene7 hosted media platform reduced the requirements on MEDION's internal IT resources; and by selecting an on-demand solution, MEDION was able to leverage and implement Scene7 rich media within two months. The overall improved product presentation has increased conversion rates; and sales of products with videos and 360 degree views increased significantly compared to products displayed with just static images. Using Adobe Scene7 to centralize asset management simplified and unified the company's internal processes resulting in significant time and cost savings. Also, with Adobe Scene7, MEDION assets are immediately available for use on all its web applications and portals. In addition, all content including high-resolution images and videos is consistently and quickly served internationally increasing overall conversion rates. About MEDION: MEDION AG is a stock corporation listed on the SDAX exchange. Based in Essen, Germany, the company has approximately 1,200 employees and posted sales of 1.6 billion euros in the 2008 fiscal year. The MEDION business model aims to make high-quality, innovative trend products with appealing design available at low prices to large groups of buyers in the field of consumer electronics. In addition to its traditional European promotion-based business in consumer electronics products, MEDION also increasingly develops and markets supplementary services, particularly in the fields of telecommunications (MEDIONmobile), downloads, and online services. |
