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Industry: Media & Services
Solution: Dynamic Imaging

Challenges:

· Enable customers to select, edit, and purchase stock imagery online
· Cost-effectively prepare and deliver imagery for e-commerce website
· Improve image management and web production process

FutureStock, headquartered in Chatham, NY is a part of NancyScans Companies, an affiliation of three corporations all dedicated to the production and distribution of high quality photographic images and output. FutureStock provides stock photography and large-format digital print services. As a stock photography agency that caters to professionals, FutureStock was seeking a solution that would give its online customers an easy way to select and purchase from its vast library of over 200,000 high quality images.

Best Practices:
· Streamline Web production process by dynamically re-sizing and delivering imagery in the correct size and file format
· Improve online visual image presentation by adding zoom and pan for greater detail
· Provide self service method for customers to license FutureStock stock photography
· Imbed digital watermark on imagery for enhanced security

FutureStock implemented Scene7’s Dynamic Imaging solution to automatically generate and deliver optimized imagery. On the FutureStock website, Scene7’s Dynamic Imaging enables customers to select an image, zoom in deep to inspect its quality, and crop it to fit their needs.

“We chose Scene7 because they offered the widest range of rich media solutions from a single integrated platform,” said Yoon Chung, Director of Operations for FutureStock. “With over 200,000 high resolution images served from our digital image library system, we required a reliable, scalable solution that would enable us to show the quality and details of our imagery and streamline our website production process.”

Scene7’s rich media platform dynamically generates and delivers unlimited derivatives from single master images, enabling FutureStock to automatically prepare and deliver its vast library of high resolution images for the web. These image derivatives are optimized to ensure the fastest delivery regardless of the customers’ bandwidth, preserving image quality while improving site performance for those customers with slow connection speeds.

Scene7’s Dynamic Imaging is enabling FutureStock to reduce its image production and publishing costs by centralizing its image management and production into one location, reducing the overall number of images under management, and enabling FutureStock to add new imagery to the site without manual processes.

Results:
Scene7’s Dynamic Imaging solution is enabling FutureStock to provide its customers with an intuitive, easy-to-use way to select, modify, and purchase stock photography online. In addition, Scene7’s dynamic imaging has reduced FutureStock’s overall number of images under management and streamlined the image production process, resulting in a reduction of time and costs.

“Scene7 is our mechanism for delivering our high quality images. Because Scene7 can automatically re-size and optimize images from our masters we have reduced the overall storage requirements by 30% and the number of images we have to prepare and manage to just one-fifth of conventional methods, which has resulted in significant cost savings for us,” said Chung. “Scene7’s dynamic imaging capabilities allow us to scale our business – we plan to grow to over half a million images over the next six months, and without Scene7 it would be difficult for us to achieve that goal.”

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