Scene7 - Clients / Case Study / Design Within Reach

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30-Day Free Trial: Dynamic Zoom & Online Catalogs

Industry: Furnishings & Decor
Solution: Product Configurators, Dynamic Imaging

Challenge:

�	Provide advanced zooming and rendering capabilities to improve presentation of products' details and options
�	Increase sales and reduce customer support calls by providing better visual information about products
�	Differentiate and enhance shopping at Design within Reach to build brand and customer loyalty
�	Find a cost effective way to present all product options for upholstery and softgoods

Best Practices:

�	Integrated both "clickable swatches" (ability to click on a material swatch option to view that option on the product image) and "dynamic target zoom" (ability to smoothly zoom to pre-selected product details) on their existing product pages
�	Sent out related email campaign to their customers about new features and asked for qualitative feedback
�	Provided customers with direct access to enhanced products so customers could easily evaluate features

Design Within Reach successfully integrated both "clickable swatches" and "dynamic target zoom" on their product pages in less than 1 month. Merchants initially selected 42 items ideal for "clickable swatches" such as upholstery and soft goods with multiple material options and 97 items for zooming on details such as table legs and lighting fixtures.

Results: DWR's revenues increased 45% on products using Scene7 technology. Customers approved of both new features making their shopping experience enjoyable — allowing DWR to continue building customer loyalty. By computer generating images to display all product swatch options, DWR successfully avoided additional product samples, shipping/handling, photography, and studio costs. DWR plans to roll out both features across entire site.

"The color change feature is cool, working really fast, and improving the time spent at the website. The color changes the look of the furniture so much that a product you ignore with one color can be absolutely attractive with another. Great idea – cool website." – DWR customer

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