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 Industry: Real Estate & Rentals Solution: Product Configurators  Design Center Solutions Shortens Sales Cycle by 75% using Scene7's Product Configurators to New Home Builder Market Challenges:
DCS is focused on training and solutions for new home builders and contractors. DCS started by creating products that focused on building solutions for new home Design Centers - which represent a multi-billion dollar business. DCS created videos, kiosks, and Websites and eventually evolved into helping new home builders build a suite of communication products for the entire new home selling process. DCS wanted to create an online solution for new home builders that would enable their customers to choose upgrade products such as flooring, countertops, cabinetry, paints and appliances in a photo-realistic room setting – to help buyers connect with the products and make informed purchase decisions before visiting the Design Center. DCS required a solution that would allow them to cost-effectively create digital imagery that would best represent the products in context, and provide the visual information required to drive a purchase decision. Best Practices:
DCS utilized Scene7’s Product Configurators to enhance its industry-leading program by adding “virtual room design” capabilities. Branded “Creating Your Space”, home builders can give their customers the ability to visualize their own home upgrade choices such as flooring, countertops, cabinetry, paints and appliances in a photo-realistic room setting – generating more upgrades, increasing customer satisfaction and ultimately, driving more profit per home sale. DCS wanted to avoid the “generic” build your own solutions currently available, and tailor the presentation of product imagery specifically to the customer’s model home. Using Scene7’s Product Configurators, DCS created “virtual rooms” that allow users to click on any area in the room such as the floor, cabinets, or countertop to automatically be presented all the product options available in that particular home development. As a user clicks on a selection, the product will dynamically appear in the room – in perfect photo-quality. Home buyers can save their selections and print out a visual summary of each room and bring them to the Design Center to make their selections and purchase their home products. Scene7’s real-time customization allows for nearly unlimited design combinations while avoiding costly build-outs and photography. “Scene7’s Product Configurators enables us to create a tailored, personalized environment for our builders to present their customers with all available products in a specific home development,” said Michael Vogel, President and CEO of Design Center Solutions. “It’s great for the builder and it’s great for the home buyer when a buyer can preview available options and then visualize his or her selections in a real-home setting – all prior to the first Design Center meeting. Satisfied customers come to the Design Center ready to buy – ultimately generating more upgrades and bottom line profit per home sale.” Results: Scene7’s Product Configurators is having a direct positive impact on DCS sales. The addition of Scene7 to the “Creating Your Space” application has enabled DCS to reach its year end revenue goal in less than 4 months. A survey of approximately 800 home buyers from the DCS Website revealed that the number one requested feature was “View products in a room.” Approximately 48% of all respondents requested this feature, more than two to one over any other request. “It is very clear to us that offering this single feature has made a big impact on our builders and ultimately their customers,” said Vogel. Enabling the customer to quickly and easily find the products that are available for their particular home has helped differentiate Design Center Solutions from their competition, and has shortened the sales cycle for both DCS and their home builders. “We have been primarily a communicator to the new home buyer from the home builder – helping educate the home buyer on behalf of the builder – and Scene7’s powerful imaging capabilities have enabled us to bring new products to this market. The “Creating Your Space” room designer helps home buyers visualize their new house as their new home. It helps make them pre-disposed to buy, and the addition of Scene7’s Product Configurators has helped make our tools much more valuable to the builder.” An updated version of the “Creating Your Space” application launches this month. New home builders such as Shea Homes will be utilizing the new application at launch. DCS anticipates 25 existing clients moving to the new system, and new clients signing on in the next 60 days. In the future DCS plans to utilize additional Scene7 solutions such as Dynamic Imaging, eCatalog, and eVideos as they expand into new vertical markets. “The addition of Scene7’s Product Configurators to our product mix has helped us move our business from a regional to a national level, and it gives us a turnkey solution that we can offer to National home builders. Because of our overwhelming success, we are planning to expand our offerings using Scene7 solutions to new target markets including manufacturers.” To Clients Overview  |
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