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 Industry: Apparel & Accessories Solution: Dynamic Imaging, eCatalogs 
Challenges:
Cutter & Buck designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. The Company sells its products primarily through golf pro shops and resorts, corporate sales accounts and specialty retail stores. Cutter & Buck products feature distinctive, comfortable designs, high quality materials and manufacturing and rich detailing. Cutter & Buck was seeking an in-house solution to create and deliver online catalogs across its B2B and B2C websites. Best Practices:
Cutter & Buck licensed Scene7’s Infinite Imaging™ Platform to enable its in-house web production team to create and publish eCatalogs. Scene7’s eCatalog authoring capabilities allow Cutter & Buck’s web team to upload their high-resolution pdf files and Scene7’s browser-based system automatically generates and correctly orders the online pages. Product and pricing information can be automatically fed to the eCatalog from Cutter & Buck’s product database, enabling Cutter & Buck to dynamically segment and deliver eCatalogs based on channel and user profiles. “Scene7 provides an in-house eCatalog solution, giving my web team full autonomy and flexibility to create and publish online catalogs. Not only is the eCatalog viewer interface completely customizable and configurable to Cutter & Buck’s branding, the pages can be dynamically personalized and segmented, allowing us to deliver highly targeted eCatalogs based on our corporate customers’ and end consumers’ profiles,” said Keith Putt, Manager of Web & Custom Applications, Cutter & Buck. Scene7 offers the only end-to-end eCatalog solution to easily and cost-effectively create an enhanced web version of existing printed marketing materials – driving multi-channel sales. Scene7 customers benefit from complete implementation flexibility based on an unrivaled track record across software licensing, hosted (ASP) solutions and professional services. Results: Scene7’s in-house eCatalog solution has contributed to an increase in revenues on Cutter & Buck’s B2C website. Cutter & Buck has also experienced superior channel and consumer feedback from the addition of the online catalogs. In addition, by leveraging a single catalog across its B2B and B2c sites, Cutter & Buck is able to streamline its catalog production and avoid significant time and costs. “At Cutter & Buck, we have many rich media requirements for our three e-commerce websites, two are B2B and the other B2C,” said Putt. “Scene7’s integrated platform met all of our requirements – allowing us to work with a single rich media vendor.” To Clients Overview  |
